More profit from the customers you already have.
I help Irish DTC brands turn existing traffic into sustained revenue - through retention, bundles, pricing, and CRO. No new ad spend required.
You're spending more on ads to grow.
It's getting harder.
Rising CAC
Meta and Google costs are up 30%+ year on year. Acquiring a new customer is the most expensive thing you do.
Forgotten Retention
The average DTC brand wastes 40% of potential repeat revenue because flows are basic and pricing is never tested.
No Clear P&L Link
Most agencies sell tactics. You need someone who ties every single action to a line on your profit and loss statement.
One system. Three ways to start.
Transparent, fixed pricing. No hidden fees or "percentage of spend" fluff.
Audit
- 2-week diagnostic
- Email health & pricing gaps
- Bundle opportunities
- Top 10 quick wins
Best if you want clarity before committing.
Select Audit90-Day Profit Sprint
- 6 Klaviyo flows live
- Bundle strategy implementation
- 2 Landing pages optimised
- Monthly P&L reporting
Best if you're ready to fix retention properly.
Select SprintGrowth Retainer
- Ongoing flow iteration
- Seasonal campaign strategy
- Continuous A/B testing
- Fractional Retention Lead
Best for long-term fractional growth support.
Select RetainerThe full stack, in plain English.
Email & SMS Flows
Welcome, post-purchase, replenishment, win-back, and high-converting abandoned cart sequences.
RFM Segmentation
Treating your best customers differently from your one-timers to maximize Life Time Value.
Bundle Architecture
Increasing Average Order Value (AOV) without having to lift base prices.
Pricing Strategy
Margin gaps, anchor pricing, and psychological thresholds tested for your specific audience.
Landing Page CRO
Cleaner, faster paths from the first click to the final checkout confirmation.
P&L Reporting
A monthly dashboard tying every single growth action directly to your bottom-line revenue.
Numbers, not promises.
Irish Wellness/Pharmacy Brand
Starting position: Basic email flows generating 8% of revenue. High ad dependency.
- Complete RFM segmentation overhaul
- Automated replenishment reminders
- Margin-first bundle pricing live
Irish DTC Accessories Brand
Starting position: High traffic, low AOV, inconsistent post-purchase retention.
- Psychological anchor pricing implemented
- Landing page flow reduction (3 clicks to buy)
- Post-purchase cross-sell automation
Built by a founder, for founders.
I run ecommerce for a multi-brand Irish pharmacy and own a DTC earplug brand. I've spent the last decade building Klaviyo flows, Google Ads accounts, and Shopify stores from the inside.
The Retention + Growth OS is what I do every day for my own brands - now packaged so other Irish founders can use it too. No agency jargon, just results that show up on your P&L.
Frequently Asked Questions
Start with the Audit.
Two weeks. Fixed price. A clear plan. If we're a fit for the Sprint, we'll talk after.